(Clearcast is owned by six of the UK’s largest commercial broadcasters and is the company responsible for the pre-transmission examination and clearance of television ads.

As part of their licensing agreements with Ofcom, broadcasters are required to clear advertising before it is broadcast. All ads transmitted on UK terrestrial and satellite channels should be submitted to Clearcast for approval, who then review the ads against The UK Code of Broadcast Advertising (BCAP Code).)